The story of PRIMITIVS


How did you come up with a customizable art & design product like PRIMITIVS?

We wanted to do something new with something old. And to create something that we couldn't find anywhere. After many hours of juggling ideas back and forth we decided upon a creative and flexible product that could be and do many things. Perfect for people like us that like to be able to make an impact and to stay in flux at the same time.

If that same product could be used in many different ways that would also make it a sustainable choice which was important to us. By making it an on demand product we not only enabled customization but also cut stock and could be more free in our creative process.


Does people really want to be the maker or isn't the already created crafts what they are looking for? 

Both! We think people want to a be a part of a product at a reasonable level but that they also like to buy "ready to use" products. In that way they can both be creative but at the same time not spend hours trying to create something from scratch. That is why we offer two ways to start to collect PRIMITIVS, you can either choose and customize every piece one by one or you can choose to start off your collection with a curated collection of pieces.


Have you always known you wanted to create your own product?

We have worked and created stuff together as a duo for ten years now. At the beginning we mainly worked with trend analysis and strategy within digital media. Pretty soon though we both felt that we wanted to create something for ourselves an not only do work for others.

Back then the natural way for us was to lean over towards a digital product or service. But after making a few half-hearted digital product and service attempts, we realized that we wanted to create something we could touch, something that was creatively stimulating, fun and at the same time solved some sort of a problem. 

New technology, years of gathered knowledge and experiences together with a slice of creativity and lots of time made a product like PRIMITIVS possible. Hopefully we can inspire people to create and customize their own art & design constellations. 

With the mission to make it yours we hope that we can make a tribute and in some small way make a change in how we see products and our part of them in the future.

/Tomas and Linda at PRIMITIVS


Find us and say hello, read more about how it all works and head over to the shop to start collecting your own PRIMITIVS collection.